Bringing a new retail development to life.

Berryfields Crossing is a new community-focused commercial development centred around a luxury multi-screen cinema and casual dining.

I was tasked with developing a new brand identity to bring the development to life and capture the imagination of the target audience.

The new brand was all about helping to visualise the concept of the development to stakeholders and potential leaseholders. The project included creating a ‘Project Feel’ document to help brief the Architects working on the development.