Creating a brand experience.

“NEC is an experience brand. You can’t truly understand it until you’ve lived it. That’s why the brand ‘morphs’ when students arrive.”

This was the guiding statement from NEC when we embarked on its brand journey. My role was to bring this vision to life, creating a brand that reflected the center’s values and personality. The process began with a comprehensive brand strategy, followed by brand design, a website, and print collateral.

A key unique selling point (USP) was identified: “Study where Kiwis want to live.” This became NEC’s coveted strapline, reinforcing its appeal and identity.