The Cycling Advocates Network (CAN) was the voice of Kiwi cyclists, working with the government, local authorities, businesses, and communities to create a better cycling environment.

As part of a brand refresh, we replaced the word “Advocates” with “Action” - a more dynamic and positive term that better reflected the organisation’s mission and was already widely used by many CAN affiliates.

The result was a modern, clean, and impactful brand that truly represented what the organisation had evolved into.