Packaging Up for your Pup.

“As a newbie to all of this, I had loads of ideas for what I wanted my brand and packaging to look and feel like, but no real idea how to develop the thoughts into a finished product,” says Paula. “Again, it’s a competitive industry. I needed something very specific and professional - but also unique. It needed to communicate trustworthiness and honesty.

“Matt was amazing to work with. No question was too stupid! The logo was bang-on straight away. We worked on some iterations of the packaging, and what we finally landed on is just awesome.”

“It was slightly more complex than it might appear,” says Matt. “With a regulated industry like pet food, we had to ensure that we fit all the required and relevant information onto the packaging without flooding it. So it was a case of weaving Paula’s vision for a compelling, stand-out brand with those requirements.”